It is not often that a high-market, world renowned department store steps in to solve issues relating to music venue closure. However, Selfridges’ ‘Music Matters’ campaign does exactly that.
Summer 2017 sees each of their stores in London, Manchester and Birmingham open creative spaces to support the local music community. Working alongside existing venues, Selfridges will bring intimate performances from musicians, DJ’s and visual artists each Thursday.
Whilst the charity 20% cut they offer is in many ways limited for a company of their size, it is the Selfridges brand which will bring strong exposure to issues which cripple the music industry. In recent years famous and well loved venues both small and large have ceased to exist due to council issues and the ever dangerous threat of gentrification.
The ‘Music Matters’ project lasts from 26 June – 18 October 2017. Its London experience takes place every Thursday with acts such as Vessels, Ten Fe and Shura all taking part. With tickets priced from £11 it is an affordable way to indulge oneself in new culture in support of an important cause.
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Image by Supermac1961 from CHAFFORD HUNDRED, England (Selfridges, Oxford Street) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons
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